I don\’t often agree with al Sharpton or his “National Action Network (NAN)”. But on this one? He\’s 100% correct.
Heartland Brewery, a New York-based beer maker, has a seasonal brand called German Black Lager.
Nothing wrong with that…
except…
it has decided to advertise the product by assuring prospective customers they will “be a slave to the flavor”.
Is that supposed to be funny? Clever? Well, it is neither. How about intentionally race-baitingly disgusting.
NAN\’s Kirston John Foy calls it “absolutely inappropriate, offensive and intentionally provocative.” He is absolutely correct.
That slogan should be gone immediately and an apology issued. Anything but some half-baked claim that people who object are misunderstanding the slogan\’s intent. Because they aren\’t.
Real racism. It comes in all forms, from all sources. No group is immune to it, or from it. Certainly not the smart-asses at a beer brewery who think trivializing Black slavery is a fun way to sell their suds.
