The Oscar ratings are in. They aren’t good.
The 2017 Oscars managed to lose 4% from last year’s already low viewership. And, in the all-important 18-49 year old demo, viewership was down a disastrous 13%.
Why did this happen?
Is it because people are just less interested in award shows? I don’t think so, given that the Golden Globes jumped from 18.5 million viewers last year to 20 million this year.
Is it because, at the Golden Globes, self-important, sanctimonious actors, led by Meryl Streep, ticked off enough people by talking politics instead of entertainment, that when Oscar time rolled around millions of potential viewers decided not to self-inflict another round of the same?
That, it seems to me, is far more likely.
Now: will the Hollywood set learn from this? Maybe. But, if I were betting, my bet would be on the negative.