The Oscar ratings are in.  They aren’t good.

The 2017 Oscars managed to lose 4% from last year’s already low viewership.  And, in the all-important 18-49 year old demo, viewership was down a disastrous 13%.

Why did this happen?

Is it because people are just less interested in award shows?  I don’t think so, given that the Golden Globes jumped from 18.5 million viewers last year to 20 million this year.

Is it because, at the Golden Globes, self-important, sanctimonious actors, led by Meryl Streep, ticked off enough people by talking politics instead of entertainment, that when Oscar time rolled around millions of potential viewers decided not to self-inflict another round of the same?

That, it seems to me, is far more likely.

Now:  will the Hollywood set learn from this?  Maybe.  But, if I were betting, my bet would be on the negative.

We’ll see…

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