Silly me.
When I saw that Bud Light sales over the July 4th weekend were down 23.6% compared to last year, I thought that, disastrous though it was, since the drop-off was slightly lower than the high-20’s we have seen for months, things might be getting better for the brand.
However, based on just-released data for the week ending July 29th, which show the drop-off back up to 25.9%, I now assume Bud Light still is about as far down the crapper as it went after the brand’s brilliant decision to feature transsexual Dylan Mulvaney as one of its featured spokespeople.
Maybe, just maybe, that wasn’t such a hotsy-totsy idea….
