Who are the late-night show hosts? ‘
Well, there’s Steven Colbert. And Jimmy Kimmel. And Jimmy Fallon. And Seth Meyers (Greg Gutfeld is on at 10PM, not late-night.)
Every one of them is a daily source of anti-Trump material.
With the above in mind, here’s a thought: while I agree that Jimmy Kimmel should not have been fired for his disgusting, dishonest (tyler robinson was a MAGA supporter????) comments, and it is perfectly OK to have someone on who dislikes and attacks Donald Trump daily…
…doesn’t it strike you as interesting that not one of the networks has even one late night host who does anything but attack Donald Trump daily?
Think of it this way: the country re-elected Trump last year. He got more votes than his Democrat opponent and won more states. Wouldn’t it stand to reason that there is an audience for a host who has something positive to say about him?
But, you might say, if the ratings are high and the ad revenues strong, of course they’re going to continue with the same kind of material; they’re doing what they should be doing.
And that is an excellent point…IF the ratings and ad revenues have remained way up there. But here, according to Lara O’Reilly’s article at Business Insider, is where they actually are:
At their peak, shows like “The Tonight Show Starring Johnny Carson,” which came off-air in the 1990s, and “The Late Show with David Letterman,” which aired its final episode in 2015, could pull in audiences of more than 10 million viewers. In the second quarter of this year, Colbert averaged around 2.42 million viewers and Kimmel 1.77 million, according to Nielsen.
Advertiser spending on late-night shows on linear broadcasts across ABC, CBS, and NBC dropped to $221 million in 2024, down from $439 million in 2018, according to Guideline, an analytics firm that aggregates data from the world’s largest media-buying agencies.
In other words, even as audience and revenue numbers have dropped through a trap door, every network show has continued to have exactly the same one-note political bias anyway.
What does that tell you? It tells you something you should consider as you hear/read our wonderful “neutral” media whining over their contention that Jimmy Kimmel – who has been kept on the air despite holding onto just a tiny fraction of the audience drawn by his predecessor – has been the victum – not the beneficiary, but the victim – of that political bias.
Get my point? I thought so.
