HOW NOT TO SELL ACURAS

What ever possessed Acura to put out a commercial which features the Sid Vicious version of “My Way”? 

It is intrusive – so intrusive that it overwhelms any attention to the car…which is what it presumably is trying to get me interested in. 

It is obnoxious. 

It is cacophonous. 

And it is a true turn-off – as in I turn off the commercial because that is the “music” it subjects me to.

If they can sell cars this way, I suppose they can sell cars any way at all.

Incidentally, Sid Vicious\’s real name was John Simon Ritchie, and he killed himself via heroin OD in 1979, at the age of 21.  Great role model for the Acura crowd.

Leave a Reply

Your email address will not be published. Required fields are marked *