FOR ANYONE WHO WONDERS WHY MSNBC\’S RATINGS ARE GOING TOWN THE TUBES…

…this little snippet of what passes for discussion should give you a hint.

From Saturday\’s Melissa Harris-Perry show, during a discussion of the idiotic idea by Starbucks CEO Howard Schultz, to have store coffee-makers (I decine to use the steroidally pretentious term “barista” here) engage customers in a discussion on race:

Melissa Harris Perry: Well what if instead of saying, “#RaceTogether,” it quoted that LBJ, right, and it said something like, y\’know, “At the heart of the battle of equality is a deep-seated belief in the dem-” What if instead it gave something substantive?
 
(Guest) Whitney Dow:  Oh absolutely, I\’d rather have it say, y\’know, “White supremacy has been the organizing principle of America since it was founded.”
 
Harris-Perry: Ah, there you go! Put that on the cup!

There you go.  What a great idea!  Write a blanket condemnation of the United States on every Starbucks cup.  Have some hourly employee who puts coffee grounds in a metal thingie and runs hot water through it act as your unrequested, uninvited social awareness mentor, by informing you – whether you want to discuss race or not – that oh, by the way, the United States is a racist country and always has been. 

Incidentally, Whitney Dow is a filmmaker who, last year, launched “The Whiteness Project” – essentially to show us all how ignorant and racist White people are…and Melissa Harris-Perry is the genius who asked Attorney General eric holder to “quack like a duck”.

Still wondering why MSNBC is getting its backside handed to it in the ratings?  I would hope not.

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