My imaginary hat is tipped to Jeff McCall, writing for thehill.com.
In less than three paragraphs (I’ve truncated one of them), he has explained what CNN is doing wrong and what the network has to do to right its sinking ship.
Here it is:
CNN’s new strategy to boost its lagging prime time is to slot ratings-challenged morning show host Chris Cuomo to take over the 9 p.m. hour of (Anderson) Cooper’s current two-hour show. Once that switch is made, CNN will have back-to-back evening anchors representing elite, east coast, powerful families. Yet, CNN will still wonder why working class viewers and people in the heartland can’t relate to its on-air talent.
It is hard to imagine that Cuomo can lure viewers who just want real news, given the anti-administration tone he has generated during his morning show. And let’s face it, the real Trump haters will be watching Rachel Maddow on MSNBC at 9 p.m. Thus, CNN builds its own case for the old adage, “the more things change, the more they stay the same.”
The nation could benefit from the CNN of yesteryear. Real news with real journalists running the show.
Excellent. Couldn’t be said better.
Too bad CNN’s “leadership”, such as it is, will almost certainly ignore Mr. McCall’s logic…which, of course, is why the network is in its current fix.