Cooking the books, anyone?
From Luke Rosiak’s article at dailycaller.com:
Valerie Jarrett, a top adviser to former President Barack Obama, published a book that ranks dismally on Amazon and at Barnes and Noble, but was placed on The New York Times Best Seller list.
Anomalies around the book’s sales figures in industry databases have some in the book business questioning whether Jarrett, who’s rumored to have received a million-dollar-plus advance, paid a company to game the numbers.
Her book, which was published April 2, is number 1,030 on Amazon’s list of top sellers and has only three reviews on the site. It similarly ranks 1,244 on Barnes and Noble where signed copies are being sold for less than the suggested retail for unsigned copies.
Yet the book was also 14th on the NYT bestseller list.
So how do you cook the books on book sales?
Well, as Mr. Rosiak’s article notes, if you have a million-dollar advance for your book, which no one really gives a damn about, and you want to convince the world that it’s a hot property, one way of doing so is to pay an organization to buy a lot of copies, which zooms it up the charts and might create some buzz.
Or, if you’re the New York Times and your reverence for all things Obama, even his former senior people, is intact, you find some other way of getting it there. I am making no accusations here, just thinking out loud about how a book that’s a stifferoo elsewhere can jump this high on one list.
Sad? Maybe that’s too kind a word. Actually dishonest and stench come to mind.
Oh, by the way, I just checked to see if the Times’ best-seller listing boosted the book’s sales elsewhere.
As of 8:14AM, Amazon has Ms. Jarrett’s book at #1,254. Even lower than when Rosiak wrote his article.
That’s a pretty clear answer, wouldn’t you say?